Entropy Research: Full-service marketing strategy, research, and communications consulting in healthcare technology

“Our sales team relies on our weekly review for critical news. Jamie keeps us in the know and is a great resource for quick answers because she really understands our market and objectives.”

Jeff Powell
National Sales Manager, Cerner Bridge Medical

surveillance

Funnel market surveillance is the backbone of Entropy’s intelligence management system. Unlike web crawlers and clipping services, Entropy applies irreplaceable human intelligence and market knowledge to the collection, synthesis and communication of information you need to succeed.

Comprehensive		After an initial assessment, the Entropy team culls more than 12,000 publications, 120 newswires, and hundreds of healthcare-related journals, magazines and industry resources to prepare a weekly review of configurable, highly relevant news.

Effortless		The Funnel presents information in an effortless, intuitive format that builds readership loyalty quickly as readers begin to digest critical content in minutes.

Timely		Each week, Entropy prepares and sends an e-mail index of fresh news. With a mouse click, the reader is taken to the secure Funnel web site where succinct news items have been distilled, sourced and linked to full articles or documents when available.

Dynamic		To ensure efficacy, Entropy conducts periodic readership surveys and works to refine search criteria and distribution processes. We strive to stay ahead of our clients’ constantly changing markets and business objectives.

Advantage		The Funnel establishes an archive of spot-on news tailored to each client’s needs. Over time, the archive facilitates fast and easy on-demand research projects: Describe legislation impacting your market Collect support statements for your technology from industry thought leaders Compile a comprehensive bibliography of supporting research Assess publicized wins of competitors Identify potential advocates, business partners and development opportunities Create a customer/prospect facing newsletter with timely “News to Know” Abstract and present sales-focused news in weekly sales meetings to improve your consultative sale and share leads Plan and maintain a comprehensive event plan including speaking opportunities and poster submissions for a no-surprises schedule

Get informed. Stay informed.