services overview
research
surveillance
sleuthing
marketing communications
sales tools
go-to-market strategy
"Entropy has consistently exceeded our expectations, combining market expertise, enthusiasm, pragmatism, and attention to detail in a way that stretches our meager marketing dollars farther than we could ever have expected. In a climate where marketing investments are all too easily served up as cost containment candidates, Entropy has given us the confidence to keep going, and the means to do so cost effectively."
Robert Weathersby
President, Order Optimizer |
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services overview
An upset farmer came to a consultant complaining that his quarrelling chickens were wounding themselves fatally. "Add baking-powder to the chickens' food," said the consultant, "it will calm them down." After a week without results the consultant advised "Add strawberry juice to their drinking water. That will help for sure". A week later, the farmer returned: "My chickens are still dying. Soon I’ll be out of business! Do you have any more advice?"
"I can give you more and more advice," answered the consultant. "The real question is whether you have more chickens."
Advice is fine. Progress is vital.
Two things we've observed over the years: quality marketing is harder than it seems, and quality consultants seem very hard to find.
Entropy Research was created on the premise that market chaos can be funneled into success when market research informs go-to-market strategy that is then executed on-message with effective tools & communications.
As trusted independents, Entropy associates are equally at home in the board room as at the drafting table. Whether we're helping with strategic marketing direction or a single marketing tactic, we deliver tangible value well beyond advice.
As experts in fields such as patient safety, healthcare information technology, wireless health, biotech, life sciences and medical devices, we can quickly come up to speed on your product and market so you can work smarter and faster. |
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