Every hour information relevant to your success flows through newswires, trade press and professional journals. It appears in blogs, on listservs and in e-newsletters. It hides in lengthy investor conference transcripts and tiny local newspapers.

If you are not effectively collecting, synthesizing and distributing this information to your team, you’re missing the opportunity to turn the information in the public domain into competitive advantage.

Don’t miss out. Put ENTROPY to work for you.

en·tro·py n.
The second law of thermodynamics requires that energy spontaneously spreads out from order to chaos. The measurement of this transition is called entropy.

As with subatomic particles, the law applies to the flood of information that contributes to the chaos of modern business.

Unable to fight the laws of physics, successful businesses devise ways to convert information to knowledge before it is lost in the virtual abyss.